Digital Marketing

8 Effective tips to market your business on a budget

Your product or service may be extremely good, but your company is counting on the number of products you sell. It doesn’t matter how amazing of a product you have if nobody os willing to pay for it, and the most important part of getting people to buy it is to focus on marketing and making people aware of your products existence.
In order to sell your product or service, you need to reach out to your customers, your target audience with your message. In order to succeed good marketing. Sure a good product is important, but marketing is even ore important. It’s possible to sell a bad product with good marking, but it’s not possible to sell a good product with bad marketing.
To succeed as a business, you need to find a way to attract your target audience and make them into customers of your brand by getting them to buy what your company has to offer.
Marketing can be expensive, and it’s extremely easy to spend a fortune on marketing, without actually generating any results. However, with the right strategies, marketing does not have to be expensive and if you have a tight budget there is a lot that can be done which will help you market your business affordably. With Internet Marketing, it’s even easier to spend your money right as it’s always possible to measure the impact of a marketing campaign.
By using your creativity rather than your money, you can create highly effective marketing campaigns but that are affordable to set up and run. This is both a fun and effective way to get the word about your business out to the world, but most importantly your target audience.
Below, we share the top 8 powerful tips to market your business effectively on a tight budget. Let the creativity flow and have fun in the meantime.
Offer an unbeatable customer service
Something that often scares away customers from a company, and then often larger companies are poor customer service. Here you have the chance to stand out from the rest of the businesses in your industry. Streamline your customer service and give the customer what they want, which is simply great and friendly help. Best of all is that it doesn’t have to cost a lot to provide good customer service as opposed to an average one.
This should be a central part of your business and keep in mind that there is nothing better than satisfied customers who recommend others to become customers.
Also, in doing this, reward customers that refer and give you new customers. continue on the track of satisfied customers, reward the customers who recommend others to become customers. This is a tremendously effective method and it is to set up a reward system that gives customers who recommend your product or service some kind reward as thanks for the help.
It does not have to be money, which you reward your customers with, it can be product or an invitation to your factory. Also, if you have provided amazing customer service and turns them into loyal fans of your business, they will tell all their friends about how awesome you are without expecting anything in resturn.
Learn how to use social media
Today, an enormous share of the world’s population uses social media. This means that you can reach virtually anyone anywhere n the world. Best of all is that you can do it for free.
Billions pf people use social media every single day, and this is a tremendous way to reach your target audience.
. If you learn to properly utilize the power of social media, networks and blogs, you can get the word about your business and what you offer very cheaply. This kind of marketing can be quite time consuming, but social media has proven itself able to generate amazing marketing results for brands, as long as you learn how to use it effectively.
The beauty of these social phenomena is that they spread widely, and very quickly.
It’s about representing your business and showing what you can and wants. But do it nicely and carefully
Call people
This is a bit of a gray zone, according to me. Many people despise phone sellers and avoid them as much as possible. However, if you have a very limited budget, selling through phone can be an affordable alternative. Also, if you have a great deal to offer to the companies you call, you have absolutely nothing to be ashamed of. If you offer the company something that can help them in their business and which can help them make money and improve, you might be able to see some great results. This is also a great way to build customer relationships with individuals who might become customers of your brand in the future, even if they might not buy from you directly. The more people you talk to, the more people you might be able to reach.
Arrange competitions
This is a very cost effective way to promote your business. The cost you have is the prize you give away to the winner and when calculate that and factor in the number of customers who came into your store or visited your site, it is usually a very affordable way to market your business, especially when you use channels like social media to amplify your message and spread the word.  Make sure that the price matches your target audience and that it is attractive enough to get people to engage with and take part in the competition.
A contest can also be a great way to get people to visit your business during normal marketing campaigns, for example when running paid ads. You attract customers to compete and before they go again they have hopefully bought something too.
On the Internet there are a lot of places where you can advertise your contest for free.
Invite to a party or an event
Arrange a barbecue, arrange a launch event, and offer food and drinks. Invite your most important customers, potential customers, and your partners. After a successful party, you will have people who speak well about your business, and you might even have people who buy from you. You have rewarded them because they have helped you build your business and at the same time you get a reward for hard work. This is also a tremendous opportunity to improve your customer relationships.
Send press releases
Getting an article written about your business is worth a lot. Be it print or web.
Do you have the gift of writing an interesting and fun press release yourself, then do it and send it to the industry magazines that may be of interest and do not forget about the local newspaper if you work locally in a city or municipality.
There are also services that publish your press release to journalists such as Newsdesk. Which may be worth paying for and then getting a bigger spread and an amplified message. If you can then, when the journalist calls you for an interview, present you and your business in a good way, you have a lot to win. This creates both a reputation for your company and brand, and can also drive direct sales as an effect.
Market other products during a sale
If you’re able to pinpoint a recommendation of related products during a sale of a product or service, it’s a great way to generate even more sales.
It can be as easy as having products that the customer easily sees at the checkout at your store or to show other products that match the current product in your online store.
Sometimes it is as easy as presenting an offer in connection with payment; “You can buy 3 pairs of socks and pay for 2” and the socks are conveniently located right in front of the customer. Everyone does not buy and they do not have to say yes, but some will do it and the merchandise is worth the short sentence?
Sometimes, as a seller, you only need to open the customer’s eyes.

About the author

Jens is the editor-in-chief and co-founder of Veloce International marketing blog and the influencer marketing directory Veloce Network. He is a social media and marketing nut, sharing his passion for online marketing and business in his articles.
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