Digital Marketing

7 Tips To Write an Awesome Facebook Post

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Awesome Facebook Post

Facebook is the best social media for promoting your brand and engaging more customers. This is because it’s the social media platform with the most active users, and it also boasts a pretty diverse range of people on it. This means that if you want to raise more awareness of your brand or business and get more people to follow it, Facebook is an essential social media marketing channel to use.

Despite all of this, many businesses and Facebook accounts still don’t get that much attention. As said, there are a lot of people on the platform ready to engage with your content, but finding the right post for your page that gets people’s attention can be tough. Even if you have reached different pages and use the techniques that worked for them, they might not work for you.

A marketer has to keep learning new tricks and experiment so that they can find out things that work for you. Something that worked for another brand or something that worked a few years ago might not work for you now because of a few different reasons. Let’s discuss a few tips on creating Facebook posts for getting more likes, comments, and share.

Here are the 7 tips to write an awesome Facebook post:

1. Create a road-map for posting

While posting, a brand needs to keep their target customer and their needs in mind. To provide relevant posts for them, you need a plan. You can’t post anything and to make sure you are uploading a relevant content, create a road map.

A road-map that covers all the topics relevant to your brand will help you make fresh content and post them on Facebook. Like for instance if you work in the cosmetic industry, the road map will consist of topics like best makeup products of this week, best makeup look, tips for summer makeup and so on.

After the roadmap, create a calendar, it will help you schedule a time for your FB post. In simple words, allot time for one type of post for the entire week or so. It also gives you ample of time to curate images for the post.

When building a roadmap, you need to think about the types of posts you want to put out and consider how your target audience will receive that. See, people online are there for three main reasons. When people scroll through Facebook, they either want to be entertained, informed, or educated towards. This means that when planning your content for the next month, you need to ensure that what you post has value and provides at least one of these three needs identified.

So many businesses with amazing potential fail to realize that no one wants to follow and engage with a social media account that is simply posting promotional deals and information about their sales products each day.

Instead, the better stuff to post will be links to articles and blogs related to the niche your business is in, information about the industry, and even the history of your brand. Even things like meme’s and jokes are worth posting as well, as this mimics the type of content that a regular Facebook user will post, making your business appear more trustworthy and more personable.

When scheduling your posts and creating a roadmap, try to use the 80/20 rule. This is where over a month, try to ensure that 80% of your posts are fun or educational. Once you have that, intersperse that content with information about your products and call-to-actions. By doing this, you’ll see your business start to engage more with its userbase and thrive.

2. Ask questions

The goal of any Facebook post is to engage more consumers in discussions.  This is because the more shares, comments, and likes that your posts attain, the better chance it has of going viral, meaning that more people might see it and thus learn about your business. The best way to do that is by asking them a question. The thing to remember about a question post is to keep it direct. Don’t post open-ended questions. Also, two response type questions work wonders.

Try to avoid potentially problematic questions that don’t alienate a proportion of your customer base. For example, asking questions about politics or current world events is a recipe for disaster, as the comments and discourse can get very vicious very fast, which is something that you don’t want to be associated with your brand. Instead, ask questions about your industry, try and look for opinions on what people think within your niche.

As a niche example, if you’re a clothes retailer, a simple question of which color option people prefer will work well.

If you want to boost engagement in another interesting way related to questions, you can also implement quizzes. People love quizzes, and they can be a good, easy way to boost engagement, especially if you ask people to post their answers in the comments. If you’re going to do this, be sure to present your quiz in an exciting way. A long text of ten questions might be a bit boring, so instead, utilize media such as imagery to ask those questions. You can also go one step further and create a video to ask the quiz questions on there.

If you provide the answers, this quiz can also become an educational post, and if you provide the answers through a link, it can help improve your click-through to your website too.

This tactic is perfect for businesses in the education industry, as these fun quizzes can be used as a fun way to help students study. So if you’re a school or an online courses provider offering online FNP programs and other degrees, you can use this to engage with both current and potential students.

3. Keep the post short

Almost every brand has a Facebook page. Moreover, people create and follow fan-made pages of their favorite show/movie. All this makes the feed of a consumer crowded. Users skim through the posts, so make sure your FB post is short but impactful. Keep the post short and crisp; their word count must be 80-160 character.

You may find this post length can make it hard to share all the information you want. To get around this, you can create a graphic or infographic that can be where the bulk of your information is displayed. This is actually a pretty good idea as not only does it make your post more visual, but it all increases the shareability of your post.

If your infographic is about something useful and interesting, more people will be inclined to share it with their friends and followers, meaning an increased exposure for your business.

4. Analyze your business before posting

On Facebook, you can post four types of post- Video, Text messages, Images, and link. A survey proved that video posts engage the most consumer followed by text, links, and images.

But for different businesses, different things work. For that, you have to analyze your business and post accordingly.

Analyze the goal of your business and then use analytics to see whether the types of post you are posting are working for you or not. For example, if you want to inform people about your brand then use video and images. But if you want them to act like check your blog, a link would work better.

To nail this, it’s a good idea to create a target audience persona. This is where you analyze your current customers and create ‘fake’ people that combine all the common characteristics of your audience to get a better idea of who you’re creating content for.

For example, suppose your analysis has displayed that the majority of your audience is middle-aged white people with expendable income living in the suburbs. In that case, you can create a single persona to reflect that and then use that persona to help guide your content and the stuff that you post.

You can also do the same thing when trying to figure out the people that you want to attract to your Facebook page. With this, simply list and figure out the type of people you want to attract to your brand, create a persona based on that, and then tailor your content to suit them instead.

5. Use hashtags while posting on FB

Contrary to the popular belief that hashtags only work on Instagram, they work wonders on Facebook too.  A buffer study showed how Facebook posts with hashtags performed better than a post with no hashtags.

They are best when you are posting about a topic that is trending or if they promote your brand. Test popular hashtags in your posts and see if they work for you or not.

6. Positive and informational posts work best

While posting on Facebook or any other social media, remember that no one like to read a negative post. The most hit is on posts that are funny inspirational and positive. Yes, negative posts do appear in our feeds, but if you notice the no of likes, comment, and share of that particular post is quite low.

Moreover, the goal of your social media is to inform people about your brand and check your products/blogs/websites. So, provide them with data that makes them click on it. But don’t relive too much information. It would decrease the no of people visiting your website or blog if they know everything through your FB post only.

7. Keep experimenting with your publishing time

A report by HubSpot states that the best publishing time for your post is Thursday and Friday. Posting on Monday through Wednesday is the worst and affects your engagement level. But it can differ for brands. The best way to figure out what time and day work for your page is to analyze the post. Use Facebook Insights for this and post accordingly.

Again, figuring out when to post your content involves working out who the main chunk of your audience is. For example, if you’re a B2C business targeting working adults, posting during office hours might not be too effective as they may be too busy to see this. However, If you’re targeting businesses, then scheduling your content during working hours could actually work better for you, as posting them on the weekend might mean that the post gets lost by the time Monday rolls around.

Evenings are also usually good, but try to make sure that you don’t post too late, as people may be asleep or in bed. It is all down to trial and error, so see which one works best for you and then stick with it. The peak times can also alter depending on the time of year, so make sure that you’re adaptable too.

Conclusion

I hope these tips will help your Facebook page get more hits. If you are struggling with post ideas and how to get more traffic, you must try these tricks.

Of course, there are various other things that you can try that may or may not work, depending on what sector your business or brand is situated in. However, but using these essential tips, you should see some significant improvement in how your pages and posts perform in the future, which can be essential in helping your business grow.

Social media marketing can be hard, and good practices change over time as different features are added to the platform and taken away. This means that it’s a good idea to check in every year to see if there is anything else you can do and if trends have changed throughout the last few months.

Let me know in the comments if I missed some crucial points.

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