We get a lot of questions from businesses in the Miami / Ft. Lauderdale area. They are from both current and prospective customers. They ask about the need for Mobile Apps in their business. Usually, these are local, established businesses wondering whether they need to develop a mobile app solution. They are wondering how to go about it. Also, why this might help their business.
On some level, they see the trend towards mobile solutions. However, they just aren’t always sure how to make Software Technology work for their particular business. It’s a great question, and one that we decided to explore a bit. We have the experience to tackle this as a local custom software developer operating in South Florida for the past 15 years.
Reasons to Explore Mobile Software Solutions
Moreover, there are really only two main reasons why an existing business might want to explore mobile software solutions. They either want to service their existing customers more efficiently, or, they want to manage their business more efficiently as it relates to internal communications and exchange of information.
Therefore, in some cases, their needs involve both. In the end, though, the ultimate motive for any business is to increase revenue or reduce expenses. All technology investments are usually weighed against this.
In this blog, we’ll explore the first scenario in more detail. Businesses looking to service their existing customers in a better way.
To begin with, we note a lot of similarities that are consistent with nearly all existing small-to-medium size businesses. They involve:
• These businesses are profitable and generating revenue. They have been successful to date and have customers
• There is no in-house software development team. Most businesses can’t justify having in-house programmers or project managers due to the expense and the size of their company
• The businesses are hesitant on some level to change how they interface with their customers or employees .For example, the ‘if it’s not broke, don’t fix it’ mindset
• Existing small to medium size businesses have a general awareness that their customers and employees increasingly expect to be able to interact via mobile or web. However, there isn’t clarity on how or if these trends apply to their business
• There is a strong focus and concern about the expenses involved, the return on investment, and how the software development process works. It has open ended costs and timelines that can be frightening to a small or medium sized business
Mass-adoption of Mobile Devices
In addition, given all of the above, the business owner or stakeholder in charge of developing the app has a lot to consider. The reality is that the recent mass-adoption of mobile devices have created customers who increasingly expect to be able to transact business online. They also may be looking for transactions through their mobile device. A car dealership might want a better way to show their vehicles or financing options to folks looking to buy a car. An online learning center may need a way to enhance the accessibility to their curriculum and tailor content to specific needs.
Thus, a catering customer might want to quickly and easily see meal options and photos of recent events. An insurance customer would love to check their policy, payments, or even get a quote easily. They would not need to be waiting for a phone or email to be answered. A dentist might want a better way for customers to make appointments, change appointments, or see what’s available. A restaurant customer may wish to browse the menu, and even place an order, using their tablet. A customer who orders regularly from an office supply company may expect to be able to do that automatically. They won’t need to be picking up a telephone or sending a fax.
This shift in customer preference can be a scary thing for businesses. After all, it’s harder to provide the personal touch to a customer you don’t actively talk to much. And yet, the goal of all businesses should ultimately be to provide the level of service their customers expect. Smart businesses know this. If a customer can’t interact with a business in the manner they prefer, what happens one day when they find a competitor that does support that type of interaction?
Success of a Long-term Business
In addition, this communication or exchange of information is given in a seamless and convenient way. It is central to the success of businesses in the long term. Those that embrace this software technology fast and early will maintain a competitive advantage against those who don’t.
Also, the business owners we’ve worked with are constantly asking themselves: Are they doing enough to meet the needs of my customers? Is there a strong interaction with customers in the most efficient way possible, and in the way they want me to interact with them? Am I developing a competitive advantage over my competitors by utilizing software technology?
What We Can Offer
In essence, we offer South Florida businesses the opportunity to have these discussions with us. We allow them to draw upon our years of experience doing these type of projects. Our clearly defined process helps pull back the curtain on the software development process.
Moreover, our consulting team helps define the most successful options for your business. We have a full team of project managers, web developers, graphics artist, designers, and software architects. They guide businesses through brainstorming, wireframing, project specifications, planning, development, testing, and execution. These aspects are all part of a successful software technology project.