Things to know before developing an augmented reality app

developing reality app

Think augmented reality and PokemonGo instantly pops in our heads. The game became extremely popular after all and is responsible for brining AR to the addition of the common man. Augmented reality has been there for a while now and in recent times, has garnered a lot of popularity. The popularity of Google Glass, Tango and HoloLens are a testament to the rise of AR in today’s world. Today, AR isn’t limited to the gaming arena alone, it has found widespread use in mobile apps too. Before we delve into what is involved in developing  reality app, let’s take a quick look at what AR entails and what its uses are.

Augmented Reality – a brief overview

Augmented reality is simply all about brining in real world elements into an image/object/video so that it is closer to reality. For example, when you watch a cricket match, you can see downlines in the video and this is simply because of AR. In the mobile app context, AR works by superimposing the object that is being looked at with a marker in the app and this enables the user to get a complete 360 degrees view of the object. AR app developers superimpose data derived digitally over objects in the real world. So, with just a device that can capture videos, developers can use AR in industries such as retail and revolutionize shopping and fashion.

When you come to think of the advantages of having an AR integration in your app, the most important ones are improved user experience, greater speed of operation in the manufacturing sector and better user engagement. Thus, it is no wonder that iOS app developers and people focussed on android application development are taking up a keen interest in AR.

Applications of AR

AR has a lot of applications in military, surgery (especially micro and complex surgeries), education, tourism, the healthcare industry, retail, fashion, manufacturing and industrial sectors and customer interaction services. Android and iOS app developers are keenly focussing on incorporating AR into their apps and are trying to explore how best to use AR and VR in their apps in order to increase user engagement.

What should you consider before beginning AR development?

The fundamental aspect of AR app development is developing the complete (360 degrees) view of an object and superimposing it on a real-world object. Thus, being adept in processing images, working on accessing image processing details in lieu with the app and 3D imagery are important to AR development. When you work with AR, appearance is important and thus both your android and iOS app developers should be conversant with C/C++ and learn 3D modelling, image processing and develop and expertise when it comes to images and vision specific details of an object.

Popular AR SDKs

Now that we’ve taken a look at what AR is all about, what its uses are and the areas wherein your skill set needs to be honed, let’s take a look at the popular SDKs out there that are being used in android application development and iOS app development when we talk about AR integration.


This SDK as the name suggests is specifically meant for the Android platform. This SDK supports image tracking and location specific AR integration.


Perhaps one of the most popular SDKs for complete AR development that supports both iOS and Android application development.It has extensive support such as scanning objects in real time, 3D recognition and modelling and there is VR support too!

Some of the other important platforms are Metaio, Wikitude and ARLab. Given the AR is set to reach a one billion user range by 2020, AR is here to stay and it is important to start thinking about how to incorporate this dynamic technology into your mobile app.

Author Bio:

PranayAgrawal is an entrepreneur, tech-enthusiast and the co-founder of MobileCoderz Technologies. He has helped many a start-up build and execute their mobile strategies and has helped companies storm the mobile app market and revolutionize their business. PranayAgrawal occasionally dabbles in writing about technology, strategies for mobile app development and latest trends that are ruling the tech industry. You can find Pranay on LinkedIn.

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