I imagine it happens.
We live in a time when the boundary between imagination and reality falls. With concepts like AR, VR and AI, which govern the digital world, imagination seems to be an extinct concept. There is a debate about how to distinguish from imagination from reality. Sometimes the virtual world seems so real that it scares you. I don’t know about you, but sometimes he gives me pimples. From art galleries to classrooms, virtual reality offers a unique experience for many, if not all, individuals. Recently, I received a video on my newsletter, which was recorded in an art gallery in Japan. The distinctive feature of authentic lederhosen is that it blurs the boundaries between art and reality. Visitors felt that they were part of the art. If advanced technology allowed me to cross the screen to the gallery, I would have it. I also don’t think we are far from this experience. Imagine if it really happens, online shopping will be easier. I mean all I have to do is pay the monthly price for my internet spectrum on time (which I usually don’t do), visit my favorite brand website, pay and get everything I want on the screen. Even the thought of such a world excites me.
Anyway, I think I’ve moved away from the digital world and appreciate its importance (which is the subject of my blog today) and that I enjoy more of the imaginary world. Without wasting more time, will I tell you now why is digital marketing so important in our day?
Traditional marketing includes television advertising, magazine printing and billboards. If that wasn’t enough, it would be broadcast on FM channels. All this costs companies a lot. That’s not to say that digital marketing is free, but it’s much cheaper than the old marketing tactics. Digital marketing uses targeted research to determine which approaches are best for the company/brand and what does not work. These are the ones you stop using your expenses and resources. As a result, the majority of digital marketing channels prevent you from exceeding underperforming campaigns.
2. Easy accessibility:
Almost everyone has a smartphone and has access to social media. An average person tests his social media programs 17 times a day, according to statistics. In fact, the current generation spends more time on the Internet, moving from one application to another and then on television. In such circumstances, if your business / brand has ads or videos published on social media, more people will see it and it will be more fruitful for you. Creating a program for your business will make it easier for your customers to talk to you.
Digital marketing allows you to be in direct contact with your existing and potential customers. This is done through comments that customers place on your site or messages they can send to you on your website. Apart from this, the social media that your company maintains on the site, as well as reviews from existing customers, are added to the interaction between you and your viewers. Therefore, digital marketing offers a very important interactive platform for building long-term relationships with your customers. This permanent interactivity will ultimately result in brand loyalty.
4. Earn more sales:
According to studies, 70% of brands or companies that use business-to-customer marketing buy Facebook through Facebook. Of course, if you stay ahead of your customers for the most part, they tend to shop at home. This is due to social media tools to increase the presence of the brand. In addition, social media marketing also affects the customer’s purchase decision by allowing them to ask questions, use the various sales codes and offer the company’s incentives.
5. It’s fun and games!
I’m sure you’ve heard the word, “Do what you love, and you’ll never work another day in your life.” Social media marketing allows you to do so. Put videos on Snapchat, connect with people on Twitter, awaken the creative side of your mind with a unique caption for the latest Instagram post. And if any of the messages or videos become viral, you won’t notice less than a rock star.