As digital trends change every year, marketers should always be aware of the changes in order to easily adapt with developing technologies and stay forward on the marketplace.
This will help them gain a competitive advantage and become able to come up with new ways to grow their businesses, generate leads and improve their relationship with their present customers.
Dependent on the digital marketing trends thing all established this past year, 2019 has been the year of climbing increased reality, video content, voice search, and influencer marketing… And now that 2019 is around the corner, you may ask yourself “what will another year need for me?”
To help you decide where the trajectory is going within 2020, we’ve listed out digital marketing trends that you can take advantage of to boost your advertising plan and meet the desired result.
Voice search is undoubtedly rising. By 2020, 50% of queries will be voice-based according to ComScore.
There are mainly two kinds of voice hunt: Those that are employed by smart speakers such as Amazon’s Alexa, Apple Home pod, Google Home and Microsoft’s Cortana that give searchers instant voice answers to their queries and the ones that are installed in computers, and smartphones like Siri and Google Assistant which display written search success.
Top brands are believing how to deliver their guarantees employing voice-enabled devices because they’re affordable and offer greater capabilities than ever before while more visitors are utilizing voice search to interact with those brands.
Businesses should also focus their outreach efforts on using search engine optimization. Marketers should use a more natural language SEO to make content so.
It requires them to think what their target audience can use in their own voice queries as well as focus on long-tail keywords because searchers are likely to be more specific when asking a question.
For example, in 1 question, a shopper may ask information regarding time, cost, location and other details that sound significant for written search questions.
As a result, marketers can leverage these opportunities to produce more targeted, specific content which leads to boost their click-through prices.
Chatbots have been climbing in the few recent decades and persist in 2020. According to Grand View Research, 45% of end-users prefer to use Chatbots as a significant way of communication in client service.
Chatbots play a crucial role in improving the customer experience and permit entrepreneurs to engage with their audience – without actually doing much.
They provide real-time assistance to the consumer, dedicated support along with a proactive interaction in which they ask questions to understand the true issue.
As an example, a visitor landing on a website is contacted through chatbot and asked to request help or get more information about this product.
If he chooses the first option, he will be referred to a representative for assistance and if he chooses the second alternative, he will be asked a set of automatic queries or redirected to their blog or FAQ page.
Another increasing tendency is WhatsApp Business Messaging, which has become one of the most used messaging apps worldwide based on Statista.
In any case, it’s not limited to private usage; companies are utilizing the program on a daily basis for their everyday activities.
This is powered by over the top messaging Over-The-Top or OTT programs, moving up from 31 trillion messages in 2014 to over 100 trillion from 2019 globally.
As more users are processing their internet actions using their telephones, marketers continue to leverage micro-moments to attract their audience’s attention and fulfill their immediate conclusions.
Every time a client searches for something looks for a nearby store needs to finalize a job or makes a purchase, marketers are able to take advantage of these types of micro-moments to create targeted content and advertising.
In order for entrepreneurs to be successful in utilizing micro-moments, they ought to understand the basic practices of each and every one. Let us take for Example the “I-want-to-go-moments”.
Brick and mortar stores can take advantage of such a minute by capitalizing on “near me” hunts, which have increased 2X between 2016 and 2017 according to Google.
This requires storefronts to optimize their places on their websites or apps.
What’s more, they may go even beyond that by producing advertisements for their shop’s location or favorite products to improve their visibility in search engines and reach their clients in the appropriate moment.
Augmented and Virtual Reality Marketing
Augmented reality ads are just one of the more important applications that are now used by some entrepreneurs.
It is a means to bring inactive or unreal surroundings into a more realistic experience, something which would integrate the “offer” with all the “fact” of the purchaser.
Michael Kors is a successful case of augmented reality advertisements. They created an advertisement on Facebook asking their users to try to buy their sunglasses.
Aside to AR ads, many businesses have been using augmented and digital reality advertising with the intention of creating brand recognition.
For instance, IKEA and L’Oréal were able to boost their customer experience using virtual reality by letting them visualize their products before buying them.
Nivea, Starbucks, and Volkswagen are different examples of large brands who triumphed in augmented reality.
This trend which is not new is among the most highlighted tendencies for 2019. In accordance with Statista, AR and VR market size worldwide are expected to achieve $209.2 billion in just 4 years.
AI and Machine Learning
AI allows marketers to expect future probable patterns of the clients based on collected data.
With this information, marketers can then decide how to better engage with their active buyers utilizing different channels such as direct mail, sales outreach, or electronic advertisements.
Several industries like food and beverage, eCommerce, life science and healthcare have begun using AI.
For instance, lots of food retailers use big data to determine the best delivery times of their merchandise.
This is done by collecting data from different sources like the weather, street traffic, and temperature… Furthermore, big data will help determine the impact of all of these factors on food grade.
In the eCommerce business, 86% of clients say that personalization is an important part in their purchasing decisions.
Ecommerce businesses use large data to predict their shoppers’ demographics and behaviors so as to produce a more personalized adventure such as sending customized discounts or re-engagement emails.
Based on technology experts, AI and machine learning are expected to penetrate various new regions in 2019 affecting jobs like banking, finance, accounting and even intellectual tasks such as teaching.
Rise of Accelerated Mobile Pages:
With more and more customers accessing the internet via their mobile phones, the rise of accelerated mobile pages has come to the fore.
Google’s initiative to develop the mobile phone friendly pages has got the attention of the SEO experts and the website owners alike.
The application of the AMP (Accelerated Mobile Pages) in the sites has now become almost indispensable.
Personal Branding through Social Media:
Social media has come to play a big role in online marketing. The personal branding through social media users has helped even the big brands reach out to the larger masses of the audience.
Securing guest post, attracting heavier traffic, and boosting users’ engagement and trust etc have proven to be more convenient through individual posts and personal branding using social media platforms.
As the SEO experts opine – social media and personal branding have now become no less than the backbone of online marketing.
Enrichment of the user experience:
Users’ experience has always remained the key factor and its value has increased more in recent years.
More attention is being given to enriching the users’ experience. The websites loading quickly and providing the convenience of navigation on mobiles as well as other devices are becoming Google’s favorite.
Authoritative and high-quality content:
The content, as usual, has remained the king. Perhaps, no SEO experts have been able to find an alternative to high-quality content.
However, unlike the earlier lengthy and comprehensive contents, the contents of today have become denser.
The SEO experts have now felt the exigency to provide informative details in the shortest possible ways. The experts say that the quality of contents has become more significant than their quantity.
The dominance of apps over websites:
More and more customers seem to be drawn towards the apps. Some may find it hard to digest that the apps are replacing the websites, but it is also harder to deny the increasing popularity of the apps.
And, the informed SEO experts know how to update their SEO skills as per the fast-changing technology and the users’ search behaviors.
No one can really forecast for sure. The digital marketing trends have come a long way over the years, and it is difficult to precisely predict the scenario.
However, the analysis of the past and present trends can render some rough, and yet, credible guess about how one should deal with the digital marketing trends in the days to come.
In fact, many of the experts rightly guessed the digital marketing trends in 2020 on the basis of the past years’ experiences and the present developments.