Facebook is the most used social media platform among not only the general audience but businesses too. According to current statistics, 68% of users have their accounts on Facebook, following 73% using YouTube.
Facebook is a low-cost marketing strategy and hence the number of small businesses is rising every day. Since people spend a few minutes of the day on Facebook, it is becoming essential that businesses use this platform to communicate with them as well as knowing their demands.
A Facebook page will not only help you promote your products and services but also help you hook your users to the business.
From time to time, you will upload posts on your page and all of them must aim at engaging your audience. Every small business should maintain a presence on Facebook.
Not only does it help you grab a large number of people but you will also get to know the recent changes in trends.
Market trends serve the base to introduce changes in your strategy to ensure that you do not lose them to your competitors. Survival of a business largely depends on how much potential you have to offer what your target audience is seeking.
It will help you generate leads
Every time you create a post on Facebook, visitors will like and share them. However, it is not enough to derive maximum output. You need to engage your users so that they keep visiting your page on and on.
Several entrepreneurs get their business page banned due to one reason and the other. What if you also face the same problem? Try to make a connection with your followers outside Facebook.
Generating leads with your owned media platforms is a tough row to hoe, but the Facebook business page allows you to build your customer data quickly.
- Create forms and embed them with your business page. They will subscribe. However, do not flood their inbox with multiple newsletters.
- You should post a link to your recent blog so that users directly land on your website. You will kill two birds with one stone: your website rank will improve and people will likely to take the desired action that you want them to take.
- You can run paid Facebook campaigns to generate more leads.
Note that your ultimate goal is to persuade them to take call-to-action. Otherwise, newsletters will produce no results. Make sure that your posts are engaging enough.
It helps you improve your product or service
Facebook business page does not aim at promoting your products and services nonstop. You will have to provide information that is useful to your users. You will have to monitor which posts cause them to read, like and share.
With a personalised approach, your credibility will increase and you will likely establish long-term relationship with your users. For instance, if you a private lender in the UK, you can share some useful tips to handle loans for bad credit. Sharing what they want will help you grow your business rapidly.
Run a campaign to know their feedback. You will get real testimonials and reviews that will build trust among new visitors.
It ensures that visitors are your target audience
While your website rank needs to be high, prospects should be genuine. If visitors are reading information and not buying your product, marketing will prove expensive. Getting people to read your content is one thing and getting them to buy your product is the other. You must know your audience personas.
27% of entrepreneurs are still overlooking the importance of identifying audience personas.
Consider these points to reach your target audience:
- Interests – What kind of posts they prefer reading. What kind of information they are seeking on social media.
- Influencers – Which influencer can send your message to your audience? Collaborate with them.
- Facebook groups – You can build an engaged community by setting up a group. You will have to feed them with relevant posts.
By providing your audience what they are seeking, you can have higher conversion rate.
Here are the steps to create a Facebook page:
- Sign up
- Put your business information
- Add profile picture (it must align with your business)
- Include business details
- Link it to your website
- Connect with your target audience
- Start feeding relevant content
The bottom line
Having a Facebook business page will help you grow your business promptly, but it has a few challenges. It requires time and investment. You will have to decide how much time you are about to spend on it every day.
You will have to provide fresh content to your audience. You should have the skills to monitor content performance. You may need to change your strategy depending on the results and market trends.