After starting up their own business in dropshipping or selling third-party products, many people start to consider bringing their own idea to life and selling this on the platform that they have already begun to build. Not only this, but some people who are already making handmade products soon consider manufacturing these on a larger scale. Then, if this is the case, here are the steps that you need to take to start to create the brand that you want to.
1. Design Your Product
The first step that you need to take is to design and create the product that you have in mind. To do this, you should first consider building a prototype of your vision. You can create this model by using materials such as silicone rubber. This hardy substance can allow you to make molds that replicate the product that you have in mind, and see whether your original idea is practical and workable as a large-scale product idea.
2. Find Funding
Once you have developed your product and are ready to show this to the world, you need to seek out the right funding amount. Developing and manufacturing a product from scratch can be costly, especially since there is no tangible product to grab investors’ attention. One of the best ways to find funding in these situations is to set up a Kickstarter or crowdfunding campaign that can allow members of the public interested in your work, such as those that follow you on social media, to donate money to your project.
3. Consider Transport and Fulfilment
However, once you have developed your dream product, you also need to consider how you are going to fulfill and transport your orders. In many cases, it is unlikely that either your manufacturing facility or even your warehouse will be located near your company’s base. Many companies have their products produced abroad to be cost-effective. Then, you need to make sure that you research and choose a great freight forwarding and fulfilment company that will allow you to get your orders to customers quickly and to cope with demand.
4. Choose a Selling Platform
You also need to decide what platform you will sell your products on. Many small businesses choose to set up on third-party marketplaces such as Etsy, or even on social media, before branching out to e-commerce websites like Big Cartel, where you can manage your storefront on a third party system. These platforms will allow you to focus on your products and their quality, rather than concerns over IT issues.
5. Become a Salesperson
When you develop your own new product, though, you will need to become your salesperson as you will be advertising a product that no one has potentially heard of before. Then, you should make sure that you are active on social media, that you give your brand a voice, and that you share your story on your website and in other places online to make shoppers want to buy from you.