Yes, you can find tons of content out here on the internet if you plan to look up the same topic! Our effort though is to simply introduce you to some of the fundamental aspects of Search Engine Optimization (SEO) and what you can expect out of SEO services offered by just about any SEO company in India, if you are not familiar with the subject. Let’s move on to see what SEO is, what it includes and how best you can get it done.
Search Engine Optimization – What is it?
You are aware of the fact that search engines are the default go-to destination for people looking for information on the internet. They simply key in the “search term” or “keywords” in the Search Bar, hit the search button and pages of results instantly flood the screen. Understandably the websites featured on the first page of search results have content that is more relevant to the search (that’s how search engines work!).
Search Engine Optimization is a process that makes websites search-engine friendly, enough to rank high on the first page of the search results, as typical internet users hardly have the time or patience to look past the top 10 or 20 websites listed on the Search Engine result pages (SERP). Ranking high on the SERP simply means your website has higher chances of being noticed / visited, by potential customers looking for products or services that your business deals with.
Increased visibility tends to increase traffic to your website but need not necessarily guarantee a conversion. What information you feature on the website, how well it is presented, how useful it is for the visitor, how you strike an interactive rapport with the visitor via your website and of course the quality of your company’s products or services will decide the business outcome and also future rankings on the SERP.
Search Engine Optimization – What does it involve?
SEO is an umbrella term typically spanning a set of fundamental tasks that make a website search-engine friendly earning it a high SERP rank in the process. It ideally includes:
- Website Analysis
- Keyword Research and Optimization
- On-Page Optimization
- Off-Page Optimization
- Link Building
Ideally these services are available either as a bundle or independently from any SEO company in India, based on the client requirements. Website analysis will help get an idea of ,website design, structure and traffic, while keyword research focuses on unearthing and using industry specific trending keywords (search terms) that ensure better visibility. Creating relevant content using the right keyword density, intelligent use of keywords throughout the website right from the URL, to html pages, links, and alternative text for images, linking out to high authority sources and building back links from reputed websites with high traffic are but a few standard services that are offered.
When done in an ethical, organic manner (White-Hat SEO), website rankings do improve, ideally with time. The challenge however is to rank high and stay there.
Search Engine Optimization – Best Approach
Search Engines, for instance Google has its own set of ranking algorithms that determine the rank of a website on the search results. These algorithms or programs focus primarily on making search results more relevant to the search terms or conditions entered in the search bar. These programs look for and evaluate a number of aspects related to the website before ranking it.
While there are ways to mislead these programs (Black-Hat SEO) to get better rankings, it is better to follow guidelines specified by Google to design or optimize a website to make it search-engine friendly so that it naturally qualifies for a high rank and continues to stay there as it meets standards defined by search engine.