SEO is no magic and there are no magic tricks that can rank you high on the search engine results. It takes proven strategies, techniques and some time to make your website rank high on the search engines naturally.
It is easy for small businesses to secure their place high on search results. But unfortunately, they are not able to do so because they tend to make various mistakes that make them pay through their nose.
In this post, we will be shedding some light on the most common SEO mistakes made by small business owners which are easily avoidable. Let’s have a look.
1. Optimizing for Google
Anything you do on your website must be for customers and not for Google. Over the years, Google has got smart and can easily find out the things or activities that are not meant for users.
One way to rank higher on Google is to pay attention to providing your customers with amazing user experience as it is the only thing that will help you in the long run.
2. Using jargons over general keywords
There should go an extensive research in choosing the right set of keywords for your business. Remember, the purpose of keywords is to connect the users to your website.
However, do not make a mistake of choosing jargons over general keywords assuming they are more related to your business.
Those jargons might be related to your business or explain your products or services well, but they may not be known to a common user.
Therefore, the use of jargons can decrease your chances of being noticed by the potential customers when they search for a product or service like yours.
3. Not optimizing for mobile users
For most of the users, the mobile device is the only device they have. Majority of the web interactions these days happen via mobile devices.
The studies have also suggested that in the last few years, mobile sales have overtaken desktop sales.
Hence, you may lose the majority of the customers who access businesses through mobiles if you do not make your website mobile friendly.
By making your website responsive, you can make an effort to make your business visible to mobile users.
4. Poor on-page optimization
SEO optimizing is of two types – On page and Off page. Most of the businesses focus on the latter but fail to perform the former.
When you create a website, optimize each page on your website effectively with proper meta tags and meta descriptions as they are the snippets of information people see when they search for your website online.
If you do not optimize your website well, it may fail to grab the attention of the customers as well as search engines.
5. No use of Social Media
How often do you use social media to promote your products or services online?
Do you have a solid strategy in place?
Well, if the answer to all these questions is no, you need to think upon seriously. Social media is one of the effective and proven strategies out there that can enhance the reach of your business.
It is usually seen that most of the people get to know about a business or brand online through different social media platforms. If you do not use social media in favor of your business, you may be missing out something really huge.
Therefore, have a solid and effective marketing strategy in place and make the best use of social media to enhance the awareness of your brand, interact with your customers and build a solid presence of your business online.
Those were several common mistakes that most of the small businesses make. However, these mistakes can be avoided easily if you pay attention to the points we discussed above.
SEO does not produce overnight results. It takes some time, real efforts and effective strategies to get the results you are hoping for.
Small businesses that are low on budget can easily make their business rank high on Google by avoiding silly SEO mistakes that most of the businesses end up doing.
It is not rocket science but a logical approach that you need to follow in order to work wonders.
Jaikishan Raturi is a digital marketer, data geek, and startup enthusiast. He loves diving deep into data and using it to propel the digital marketing strategy of a website and currently associated with Website Kit a SEO Company . During his time off, he loves to travel and be surrounded by nature.