The age-old disciplines of advertising and marketing have changed significantly in the last 30 or so years. In a world where we increasingly rely on the internet for everything from communication to shopping and media, the web has become a driving force in all our lives and the primary source consumers use to research products and services.
These days, a firm’s online profile can mean the difference between sustained growth or becoming an also-ran. Research proves around 71% of all consumer journeys begin with a search – mostly using Google, which now accounts for 92.4% of all traffic generated by search engines.
However, building strong online branding can be a challenge for many firms so, if you find yourself mystified by the idea of web marketing, read on for some tried-and-tested techniques used by the most successful online marketers.
Perform a full audit on your website to rank content and ease of use
The quality of the content you post on your website is vitally important for building your brand. A website is your window on the world – but, more importantly, it’s also the world’s window on your firm. Regularly publishing interesting and engaging content on your site is a sure way of attracting users to your products and services.
Also Can Read: How to Make Your Website Better
Engaging positively with social media to spread your branding message
Social media has completely transformed the internet experience, changing it from a largely passive experience by allowing clients to actively interact and engage with firms. If you build a strong following on the major social sites, you’ll have the potential to reach out to your customers and send a powerful branding message through company news updates and posts. To achieve the best results, many firms these days use scheduling apps like the SOCi social media marketing software platform to time their social releases for greatest impact.
The importance of Search Engine Optimization (SEO)
While you might have the greatest, all-singing, all-dancing website, it will be of zero use to your company if people can’t find it. Sure, you can feature your web address on your printed materials and other forms of marketing but nothing competes with placing high in Search Engine Result Pages (SERPs).
Search Engine Optimization (SEO) is the highly detailed, involved and intricate process of pushing websites higher up the search rankings. If it’s done right, SEO has the potential to open previously untapped markets and put your company front and center in front of your clients (both potential and existing).
As mentioned, a huge percentage of all customer inquiries start with a search so, if your firm isn’t ranking high in SERPs, you’re almost definitely missing out on opportunities for growth.
Add a blog to your website
Weblogging (blogging) has come a very long way in a very short time and is now viewed by many as an integral part of the corporate marketing mix. Adding a blog to your site will allow you to post articles that might not fit with the more structured, official tone of your main company site and also gives you the opportunity to show off your skills and knowledge. You should also consider guest blogging for other sites – again, a very useful, more subtle form of marketing that can be used to demonstrate your prowess.