Online marketing in essence provides you with a golden opportunity to engage with your customer and build your brand. Today’s consumer is informed and technologically savvy. They will have done their research online, comparing offers and features of products and services. In fact, 57% of purchase decisions are made before the customer has spoken to the supplier. This means that if you do not have a strong online presence, you are missing out. A strong online presence means more than a nice website or an app, although these must be in place. It also means that when a potential customer is looking for your product, it is your company that they think of and your company that they find.
Good content is essential for online marketing
To build your brand, enjoyable yet useful content is the ideal vehicle for your online marketing campaign and branding. Here are three qualities of good content:
1. It should be fresh and original. This is important for several reasons. With so much content available, users are looking for information that is interesting and engaging. Another reason is that search engines love fresh content. The site that provides new content will be rewarded in the search results.
2. Content must be in context. The content that you provide must be relatable to your reader. If your blog for your Dubai audience uses analogies drawn from ice hockey, you are unlikely to form a strong connection.
3. It must include more than just a blog. There are many interesting forms your content can take. Video is becoming increasingly popular, and using it will attract more users. Storytelling is a powerful tool and a sure way to draw people into your Brand.
Even the best content needs to be visible
In the vast digital landscape filled with noise and competitors, online marketing is an essential tool to reach your customer. Your customer needs to be able to find you. Search engine optimisation is a powerful way of getting your content in front of your customer, some business owners even seek out SEO services from professionals. The combination of good content and optimisation is a powerful formula to amplify your Brand. Do you think these tips will boost your brand? Pass them on.
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